Reviews

New Toys-New World: How To Invent Toys And Transform The World by Eric Frydler
ISBN: 0970177402
Spiral-bound - 80 pages (September 1992)

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Comments About The New Toys-New World

• This is a must-see primer for any designer...a think tank for looking at children in the millennium.

  Stevanne Auerbach, Ph.D (aka Dr. Toy)

• What a great overview of the toy industry. You can get a good feel of who, what, where, when and how in "New Toys, New World". Don't start on the road to toy inventing without it.

  Stephen Paul Gnass.
  Founder,
  & Executive Director, National Congress of
  Inventor Organizations