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"Have you ever noticed how babies are often more interested in the tag on the blanket than the actual blanket? Two enterprising moms did, and then created a product line that babies love." – ePregnancy Magazine

TWO 2005 "Dr. Toy's Best Smart Play/Smart Toy Product" Awards!

Acclaimed children's product manufacturer Taggies, Inc. has been named a double winner in the prestigious "Dr. Toy's Smart Play/Smart Toys Product Awards Program 2005." The Spencer, Massachusetts company was honored for two gift sets: "Snuggle Time with Sweet Dreams & Goodnight Star™" and "Special Time with I Love You & Sweet Heart Taggie®." The two Dr. Toy Awards are the most recent in a string of honors for Taggies, which has also won four iParenting Media Awards and two Parent to Parent Adding Wisdom Awards for its innovative products.

The winning Taggies gift sets combine the popular Taggies books with soft musical toys. Snuggle Time features "My First Taggies® Book: Sweet Dreams" partnered with an embroidered, musical "Goodnight Star™" plush toy, while Special Time includes "My First Taggies® Book: I Love You" and a plush, musical "Sweet Heart Taggie®" toy. All gift set items are edged with the Taggies "tags" that babies and children love to rub.

Dr. Toy's Smart Play/Smart Toys Products Awards Program 2005 was developed by noted child development authority Stevanne Auerbach, Ph.D. (a.k.a. Dr. Toy) as a service to consumers who desire to purchase safe, affordable, educationally-oriented, and stimulating toys and products for children. Dr. Toy's Smart Play/Smart Toys award-winners were carefully chosen from among hundreds of products that Dr. Toy has reviewed, using extensive criteria developed during more than 35 years of experience evaluating, writing and speaking about toys and children's products. The winning products are affordable, well designed, and reflect the wide range of children's interests. They meet Dr. Toy's high standards and offer the child something "extra" for optimal learning, play, and fun.

"Children learn best through play," says Dr. Toy, Director of the Institute for Childhood Resources, founded in San Francisco in 1975, "and these 'Smart Toys and Smart Products' encourage children to maximize their potentials and to make the most of 'Smart Play."

Taggies came into being just over five years ago when new mom and early-childhood educator Julie Dix observed that her baby was more interested in the tags on toys and blankets than the items themselves. She then teamed up with fellow mom Danielle Ayotte to create colorful fleece blankets edged all around with small, satiny tags. The company's patented product line has expanded in the past five years to include infant booties, plush toys, travel toys, pillows, books (created with Scholastic, Inc.) and several sizes of blankets, all brightly colored and adorned with plenty of the small, smooth tags that soothe little ones like nothing else.

Taggies products are sold at more than 4,000 independent specialty shops in the United States, Canada, England and Ireland, and through more than a dozen catalogs, including RedEnvelope and Lillian Vernon. "My First Taggies® Book: Sweet Dreams" and "My First Taggies® Book: I Love You" are sold at Wal-Mart, Target, Borders, Barnes & Noble and other mass marketers. Taggies products may also be ordered online at and by phone at 1-877-4-TAGGIE.

For more information about TAGGIES, please contact Elizabeth Waldman Frazier at WALDMANIA! 415-334-2787 or

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